Over the years, Southwest has cultivated a rabid following. Airlines tend to compete mostly on prices, but brand identity has come to play a role too, and Southwest has built a reputation for customer service stunts, lots of social media engagement and a general sense of playfulness. The company has done this partly through its “soaring influencer program,” #SouthwestStorytellers, which recruits people like the McCormicks to make content in exchange for vouchers, points and perks, a practice that other airlines, both budget and non-budget, employ as well.
“The sum of the good parts is greater than the sum of the bad,” said Leslie Harvey, 43, a travel blogger who was an influencer for Southwest in 2018 and experienced her own travel delays on Southwest this week as she and her family flew from Alameda, Calif., to Charlotte, N.C.
) - SWA har vel endelig klart aa faa reservasjonene over i Amadeus - men all operasjonell drift ligger det LN-MOW vil omtale som gammel mainframes. Noe av det de bruker i dag var utviklet av en mine foerste kollegaer her USA naar jeg startet her i USA. Det er lenge siden dette fungerte bra, de har en mengde «near meltdowns» paa den operasjonelle siden - og det er jo en annen variant av «to Big to fail» problemstilling aa utvikle og flytte til nye systemer. 
