New business travel destinations, renewed pricing and service concept
The Finnish airline Blue1 is strengthening its position as the airline for the Finnish business traveler. In the course of the next twelve months, Blue1, together with the Star Alliance airline companies, will launch several new routes and services, aiming to offer the best global connections for Finnish business travelers.
Blue1 will focus more and more on business travel. With the new Boeing 717 aircraft type, Blue1 will expand its route network and increase the number of flight connections, especially to the business destinations in Europe. Servicing business travel, the new Blue1 routes to Brussels and Berlin, and twice-daily flights to London Heathrow, will be accompanied by new routes to Munich in September and Amsterdam in February. The strong input will continue by doubling the number of flights to Zurich in November and Paris in February.
Blue1’s strong domestic and Scandinavian operations will be further developed. A direct Oulu-Stockholm route will be opened, and there will also be a second daily connection from Helsinki to Gothenburg.
There will be new morning and afternoon operations on the Kuopio-Helsinki route, increasing the number of daily operations to four on weekdays. The seasonal destinations of Kittilä and Kuusamo will have daily operations as of the beginning of December. The return connections to domestic destinations from abroad will be significantly improved on the domestic routes.
The new destinations, additions to operations and new global connections with Star Alliance airlines are a significant improvement in the Blue1 route and connection supply for the Finnish business traveler.
New modern pricing structure and product concept
The Blue1 service concept in terms of the entire travel chain will also be renewed to respond to the changing needs of Finnish business travelers. An important role will be played by the new Boeing 717 aircraft type, which will join the Blue1 fleet in the autumn of 2010. The travel comfort is the top in its size, enabling the development of the aircraft’s service products to meet the needs of present and future business travelers. Launched in Finland, Blue1’s Economy Extra Premium service class fulfils the needs of the modern business traveller with its efficient Premium Check-in Service, Fast Track Security Check in many major airports, and a plentiful and tasty in-flight food and drink selection. Economy Extra Premium gives the Finnish business traveler the required flexibility for a cost-efficient price. An efficient, comfortable and time-saving service product requires a return to uncomplicated, fresh and friendly service in all customer interfaces. The essential role here is played by the Blue1 home terminal T1 at Helsinki-Vantaa Airport.
In the course of the summer of 2010, Blue1 will renew its entire pricing structure, making the Blue1 product an even more competitive choice in business travel. The competitive prices in both Economy Extra Premium and Economy classes will bring complete choices for all travel needs. Blue 1’s one-way pricing principle enables many price combinations. With its new commercial solutions, Blue1 is a customer-friendly, fresh and young choice for the Finnish business traveler, and, with Star Alliance, brings global destinations to the core of the new era of Finnish business travel. Our aim is to offer the best global connections for Finnish business travelers together with the Star Alliance airline companies.
BLUE1 COMMUNICATIONS