Anders Ehrling avgår i Sverige og det samme gjør Suzanne Larsen i Danmark. Disse erstattes av nye sjefer rekruttert internt i SAS.
Ja, la folka som har laga denne suppa bli de som skal ordne opp i greiene..
Hva med noen nye koster??
Mitt Flyertalk innlegg om saken:
For SAS to focus on their core business is something I pointed out to be important for years.
I see no point in SAS owning 20% of BMI or investing as a minority owner in other airlines when their own business has so many challenges.
Also, dividing up SAS in to 4 different units was also a bad move, finally they are getting everything back together and they will definitely save money doing so. (easier to sell one company to LH than 4 )
That said, to give Extra pax access to lounges is a really bad idea. Already pointed out earlier in the thread, noone will buy a Business Class seat ever again.
The intercont cut is beyond me. If they are cutting in intercont, they should have just cut the whole thing. If they didn't make money with their micro fleet, there's no way they will make money with 9 planes. In fact, they will invite even more competitors in to Scandinavia and get even weaker.
And finally, what worries me is that they don't have a plan or strategy other than "Core SAS". I would like to see how they plan to win their customers back.
It's easy as ABC to compete against Norwegian. They don't have a good product and have raised their baggage check and seating prices by up to 380%.
Still, SAS keeps confusing the customers, they cut and are not utilizing their most powerful, free market tool, Eurobonus and they cut their flagship Intercontinental where every other airline have their best margins.
I bet they are laughing at the DY HQ right now because their very predictable and very confused competitor are not doing anything to stop their growth and that other intercont carriers like CO, DL and US are looking to find aircrafts to fill the void SAS is leaving.