One-stop-shop for loyalty programmes
The Mileage Company www.themileagecompany.com launches on Tuesday 14 April 2009
Tuesday 14 April 2009 - AIRMILES, the UK's leading reward scheme, with 20 years experience and expertise in the travel and leisure arena, today launches 'The Mileage Company', a specialist provider that can help companies develop and manage existing or new loyalty programmes.
A wholly owned subsidiary of British Airways, The Mileage Company will run AIRMILES and also take responsibility for maximising the commercial success globally of British Airways' own reward currency BA Miles, which frequent flyers collect as members of BA's Executive Club. The Mileage Company will also market its expertise to run other frequent flyer and leisure reward programmes for UK and world-wide airlines and brands.
The British Airways subsidiary is chaired by the airline's director of strategy and business units, Robert Boyle. Mr Boyle said: "The Mileage Company gives an airline like BA the opportunity to maximise the financial return from our frequent flyer programme whilst ensuring world leading customer benefits and rewards. Mileage sales are a growth opportunity for carriers particularly when seat revenues are depressed and there are more empty seats to fill."
