Tommy777
ScanFlyer Mile High Club
Dear Tommy Danielsen,
A new stronger SAS – Core SAS
A few days ago, Scandinavian Airlines (SAS) announced a new strategic approach for our future operation. This approach will strengthen our position and profitability, and will provide us with the conditions for enhanced competitiveness and independence.
We are faced with the same major challenges as the rest of the airline industry, and have been severely affected by the current recession. To address the situation a renewed strategic direction is required for securing long-tem competitiveness. We call it – Core SAS. Our market position between the US and Scandinavia and Finland remains strong, particularly in the business segment. Our brand stands for quality, reliability and stability. Below is a brief outline of our revised strategy, which will give a more customer-oriented and efficient SAS.
A simplified SAS that focuses on what we do best
Core SAS involves focusing on what we do best, the core of our operations, so that we become even better at delivering products and services.
A focus on Scandinavia and Finland
We will continue to focus on travel to/from and within Scandinavia/Finland, and divesting companies in the Group that do not belong to our core operations. Some divestments have already occurred, and others will follow.
A focus on business travel
We will intensify and prioritize our focus on business travelers and will continue to listen to their needs to provide them what they require. We will continue to develop our services and tools to minimize travel times and maximize value for our customers.
In the sky, our focus is on offering the most comfortable travel experience exemplified by our Business Sleeper throughout our Business cabin or at a reduced cost, our premium economy service - Economy Extra. On the ground, SAS has always been at the forefront of making time spent before and after flying as smooth and simple as possible. Internet check-in services, SAS Fast Track, self-service check-in machines and use of biometrics are examples of smooth travel solutions. Our state-of-the-art lounges are created with relaxation in mind.
For the individual traveler, an improved EuroBonus program
EuroBonus will continue as our loyalty program. It will continue to be developed to meet and exceed the needs of the individual traveler. During this year, EuroBonus will see the launch of an online reward shop, there will be improved access and information regarding award seats and an expansion of the range of third party agreements will take place.
How will SAS transatlantic network be affected?
Our Seattle to Copenhagen route (SK938/937) will regrettably cease to operate during the Winter 2009/10 program. The timing will be communicated when a final date has been set. We will continue to offer smooth connections from both Seattle and US West Coast via our gateways in Chicago, Newark and Washington DC.
So while we are adjusting our organization to meet today’s and tomorrow’s challenges, we wish to emphasize that our transatlantic routes are an integral part of our new Core SAS strategy. We shall continue to be the airline with the most nonstop flights between the US and Scandinavia. Our cabin offering has three comfort levels; Business, Economy Extra – our premium Economy -, or Economy, it is your choice. We hope that you will continue to support SAS.
On behalf of the SAS USA team, I would like to thank you for your continued loyalty and support.
A new stronger SAS – Core SAS
A few days ago, Scandinavian Airlines (SAS) announced a new strategic approach for our future operation. This approach will strengthen our position and profitability, and will provide us with the conditions for enhanced competitiveness and independence.
We are faced with the same major challenges as the rest of the airline industry, and have been severely affected by the current recession. To address the situation a renewed strategic direction is required for securing long-tem competitiveness. We call it – Core SAS. Our market position between the US and Scandinavia and Finland remains strong, particularly in the business segment. Our brand stands for quality, reliability and stability. Below is a brief outline of our revised strategy, which will give a more customer-oriented and efficient SAS.
A simplified SAS that focuses on what we do best
Core SAS involves focusing on what we do best, the core of our operations, so that we become even better at delivering products and services.
A focus on Scandinavia and Finland
We will continue to focus on travel to/from and within Scandinavia/Finland, and divesting companies in the Group that do not belong to our core operations. Some divestments have already occurred, and others will follow.
A focus on business travel
We will intensify and prioritize our focus on business travelers and will continue to listen to their needs to provide them what they require. We will continue to develop our services and tools to minimize travel times and maximize value for our customers.
In the sky, our focus is on offering the most comfortable travel experience exemplified by our Business Sleeper throughout our Business cabin or at a reduced cost, our premium economy service - Economy Extra. On the ground, SAS has always been at the forefront of making time spent before and after flying as smooth and simple as possible. Internet check-in services, SAS Fast Track, self-service check-in machines and use of biometrics are examples of smooth travel solutions. Our state-of-the-art lounges are created with relaxation in mind.
For the individual traveler, an improved EuroBonus program
EuroBonus will continue as our loyalty program. It will continue to be developed to meet and exceed the needs of the individual traveler. During this year, EuroBonus will see the launch of an online reward shop, there will be improved access and information regarding award seats and an expansion of the range of third party agreements will take place.
How will SAS transatlantic network be affected?
Our Seattle to Copenhagen route (SK938/937) will regrettably cease to operate during the Winter 2009/10 program. The timing will be communicated when a final date has been set. We will continue to offer smooth connections from both Seattle and US West Coast via our gateways in Chicago, Newark and Washington DC.
So while we are adjusting our organization to meet today’s and tomorrow’s challenges, we wish to emphasize that our transatlantic routes are an integral part of our new Core SAS strategy. We shall continue to be the airline with the most nonstop flights between the US and Scandinavia. Our cabin offering has three comfort levels; Business, Economy Extra – our premium Economy -, or Economy, it is your choice. We hope that you will continue to support SAS.
On behalf of the SAS USA team, I would like to thank you for your continued loyalty and support.
