Replying to Topic 'Skal
Britannia Airways i UK skal re-brandes til Thomsonfly - hva som skjer med Britannia SE vet jeg ikke, men jeg blir veldig overrasket om det svenske flyselskapet blir hetende Britannia når den engelske søsteren bytter navn. Thomsonfly sier jo ikke skandinavier noe, så kanskje den skandinaviske delen av konsernet får et flyselskap med eget navn. I Tyskland skal tydeligvis Hapag-Lloyd fremdeles hete det samme. Kanskje noen blåser liv i Blue Scandinavia igjen???? Dog med dagens noe mer "sobre" blåfarge....
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TUI to roll-out Thomsonfly brand across UK fleet
Graham Dunn, London (30Sep04, 11:06 GMT, 454 words)
Holiday company and airline operator TUI UK is to shed 800 jobs across the business and will roll-out its new Thomsonfly brand across its fleet.
TUI UK launched the Thomsonfly brand earlier this year for it new budget airline operations – carried out by its in-house charter carrier Britannia – in a move to build its presence in the seat-only business. Four Boeing 737s already operate under the Thomsonfly brand.
The company had already last year begun the process of dropping the Britannia name from its UK charter fleet – replacing its with the Thomson name. Now, as part of a range of restructuring measures, the company says the entire Britannia/Thomson airline fleet will be rebranded Thomsonfly.
A Thomson spokeswoman says it already has seat-only customers on its charters flights and the move to deploy the Thomsonfly name across the whole fleet is designed to make it easier for customers to see the whole flight network available.
The company adds it will invest in its fleet – both through a refurbishment programme and extra aircraft – without specifying details. Thomsonfly management have previously outlined hopes to quickly grow its Boeing 737 fleet.
It forms one strand of a widespread restructuring of the tour operator’s UK business designed to position the group to better exploit new distribution channels. Alongside its airline interests, it also operates holiday firms Thomson and Lunn Poly.
As a result of the consolidation across the business, around 800 jobs – representing around 8% of its UK-based workforce – are expected to go.
TUI UK managing director Peter Rothwell says: “This is about re-shaping the business so we are able to compete in a much more competitive environment. We want to grow and take advantage of new distribution channels, particularly the Internet, which is growing fast for TUI UK.”
“We want to increase the amount of holidays, flight seats and hotel rooms we sell through direct channels as this drives down our distribution costs.”
“The market has changed significantly over the last few years and it’s important that we are in tune with how people buy and travel today,” he adds.
Other moves include the continued reduction of its travel agency shop network and plans to reduce its presence in London in the short to medium-term. It currently has London offices in Kingston and Camden.
According to the Avsoft ACAS database, London Luton-based Britannia operates 33 aircraft – a mix of Boeing 757 and 767 aircraft. Headquartered at Coventry Airport, the Thomsonfly operation currently has four Boeing 737s.
The move comes after a recent decision by TUI to closer align its German charter carrier Hapag-Lloyd and budget brand Hapag-Lloyd Express. Under the plan Hapag-Lloyd Express will be integrated into TUI’s Central European division – though both airlines will remain operationally independent.
Source: Air Transport Intelligence news