SAS won the award for its Time to Forecast promotion, engaging members to predict their own flight activity with the SAS Group. "Through our innovation, we have been able to add an extra dimension in the relationship between SAS and our members. As the result from this innovation has exceeded our expectations by far, we are actually in the process of implementing the campaign for the third time as we speak", explains Thomas Bruhn, Manager CRM Strategies EuroBonus.
