http://www.usatoday.com/travel/flights/2006-02-21-jet-blue-usat_x.htm
What may have been met with a shrug at most other U.S. airlines, where losses have become the norm, has been a wake-up call at JetBlue headquarters. Instead of personally spreading the good news about JetBlue, Neeleman's top priority now is getting an additional $5 or $10 per trip out of the average JetBlue customer's pocket — the difference, he says, between profit and loss for the airline.
What may have been met with a shrug at most other U.S. airlines, where losses have become the norm, has been a wake-up call at JetBlue headquarters. Instead of personally spreading the good news about JetBlue, Neeleman's top priority now is getting an additional $5 or $10 per trip out of the average JetBlue customer's pocket — the difference, he says, between profit and loss for the airline.
