Flightglobal intervju med SAS sjef Richard Gustafson

[LN-AFG]

Copenhagen’s mid-November chill could hardly have been more suitable as an atmosphere in which to play out the endgame of a Scandinavian political-corporate drama. But this tightly-wound finale has not been lifted from the closing pages of a Nordic thriller, nor were its actors performing for a television audience. They were fighting a real-life, minute-by-minute battle to bring SAS Group back from the brink of collapse.

“It was like a war room,” says SAS chief executive Rickard Gustafson. “We had, in one building, eight parallel negotiations going on. In a building next door there were bankruptcy lawyers ready to take over.”

Les mer her:
http://www.flightglobal.com/interviews/year/14/rickard-gustafson/

 

[Desk pilot]

Norwegian er den største konkurrenten til SAS, og de jobber hele tiden med å kutte kostnader. SAS må dermed fortsette forbedringsarbeidet sitt:

SAS may have escaped its near-death experience, but the airline remains in intensive care.
“I don’t think the world will stand still,” Gustafson warns. “We need to change with our industry. The survivors will be those who embrace change.”