Estonian Air vil belønne gode ambassadører

[FlightDeck]

Estonian Air vil belønne gode ambassadører

Lanserer et nytt lojalitetsprogram for å belønne de som skryter av selskapet på sosiale medier og internett for øvrig. Kanskje noe for oss som skriver trip reports?

In late October 2011, Estonian Air will launch a new social loyalty programme for its customers and fans, aiming to reward customers for not only flying the airline but also for being strong advocates online. This way Estonian Air creates history in loyalty marketing, being the first airline in the world launching social loyalty programme.

Estonian Air is the first airline in the world to launch a social loyalty programme fully-powered by social media and using the underlying Facebook platform. Estonian Air customers and fans can be rewarded for a variety of advocacy actions, like sharing their reviews of the airline on Facebook and tweeting a deal about the airline.

This is the first time in the world where customers will be rewarded for advocacy without even having to fly the airline.

Airlines are trying to find ways to make air travel more attractive and rewarding for even those who aren’t frequent flyers. The future of airline loyalty is now a pressing question given to the growth of social technologies. In this field Estonian Air is working together with SimpliFlying, the world leaders in helping airlines engage customer profitably.


“Today 88% of frequent flyers use Facebook and they are twice as active as ordinary Facebook users. Over 70% of them would like to be part of a social loyalty programme too. Estonian Air’s pioneering effort in this field will intensify a pool of advocates for engaging with the airline online. The lessons learned from this can potentially change the course of airline loyalty programmes globally,” says Shashank Nigam, CEO of SimpliFlying.

“In addition to rewarding and sharing recognition to our fans and customers, we also see it is an innovative way to bring Estonian Air and Estonia to the world map. Estonia is a small market and in order to provide good connections at reasonable price for Estonians, the airline needs to also attract connecting traffic from outside Estonia. Social Media is one of the most effective ways to market and promote brands across the borders,” said Tero Taskila, the CEO of Estonian Air.

Foursquare recently announced a growth of 3,400%, signed up its 6 millionth user, and that nearly 381.6 million people checked in worldwide – all in 2010. A study conducted by social networking site myYearbook reported that 81% of respondents said they received advice from friends and followers relating to a product purchase through a social site and 74% of those who received such advice found it to be influential in their own decisions. These are the trends Estonian Air aims to capitalize upon.

About SimpliFlying
SimpliFlying is the world’s leading airline brand strategy consulting company, with headquarters in Singapore and offices in Toronto and New York City. SimpliFlying helps airlines engage travellers profitably. SimpliFlying’s key clients include IATA, Turkish Airlines, Airbus, LAN Airlines, Jet Airways, Bombardier and Airbus.

SimpliFlying.com is also one of the #1 travel blog and one of the Top 2 blogs on aviation. @simpliflying is one of the Top 5 most influential on Twitter on airlines.

About Estonian Air
AS Estonian Air, Estonia’s national carrier, provides both business travellers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.

Estonian Air’s progress in using social media have already got international recognition. Estonian Air’s reverse auction organised on Facebook this summer got among the three finalists in the result of public vote arranged by SimpliFlying. Estonian Air is competing in the category "The best use of social media to drive revenue“ and passed through to the finals together with Malaysia Airlines and AirAsia as the only European airline shortlisted.

The airline has been actively rolling out new initiatives which have been proposed by the customers through "My Estonian Air" platform. Recently airline revamped its pricing offering new ways of finding the best deals. For early bookers ECO prices to most destinations start from 49€ and LIGHT (hand baggage only) prices start from 39€. Both prices include taxes and passenger charges.

http://estonian-air.ee/en/service/n...onian-air-makes-history-in-loyalty-marketing/

 

[Kanon]

Re: Estonian Air vil belønne gode ambassadører

Hmmm, betyr dette at vi ikke kan stole på at trip reportene gir et riktig bilde av Estonian Air? Da folk blir bestukket til å se bort fra eventuelle uheldige opplevelser?

 

[Tosze]

Re: Estonian Air vil belønne gode ambassadører

Hmmm, betyr dette at vi ikke kan stole på at trip reportene gir et riktig bilde av Estonian Air? Da folk blir bestukket til å se bort fra eventuelle uheldige opplevelser?

E jo et knall selskap det

hehe.

 

[Kanon]

Re: Estonian Air vil belønne gode ambassadører

I see what you did there

Ellers er dette nok et lurt konsept av Estonian Air.

 

[FlightDeck]

Re: Estonian Air vil belønne gode ambassadører

Skal bli interessant å se hva dette er, men synes i utgangspunktet de burde bruke tiden på å rendyrke, modernisere og utvide flåten og lage et enhetlig konsept.

 

[Flying-news]

Re: Estonian Air vil belønne gode ambassadører

Som det har blitt diskutert et par ganger i andre tråder ang sosiale medier; med mindre dette konseptet failer totalt betyr det bare at enkelte som er villige til å "selge seg" for diverse selskaper vil skape enda mer spam på face til egen fordel... Ooops, fikk vel et par minuspoeng for denne kommentaren gitt.

 

[AirbusTrond]

Re: Estonian Air vil belønne gode ambassadører

Høres tvilsomt ut. Hører jeg noen som anbefaler Estonian heretter, så vet jeg at de ikke er til å stole på.

 

[netRud]

Re: Estonian Air vil belønne gode ambassadører

E jo et knall selskap det

hehe.

Sant det Tosze!

 

[FlightDeck]

Re: Estonian Air vil belønne gode ambassadører

Da var AirScore Rewards i gang:
http://www.facebook.com/eafans?sk=app_273913725961745

Estonian Air promotes Estonia through new loyalty program

27.10.2011

Today, 27 October 2011, Estonian Air launches a social media loyalty programme AirScore, which is unique in the world’s aviation history. AirScore aims at introducing abroad the national airline and also Estonia as destination. In addition, Estonian Air expects to increase customers’ commitment.

“Using traditional channels to promote the airline and the country abroad requires a big budget and human resources. Therefore, we have decided to use Facebook and also other social media for that purpose. “AirScore helps to turn the spotlight on Estonia and Estonian Air worldwide”, said Tero Taskila, the CEO of Estonian Air.
“Estonia is a small market and in order to provide Estonians with good connections at a reasonable price the airline needs to attract travellers also from outside Estonia. Social media is a very cost effective tool to promote our brand across borders. With AirScore we aim to do the same for loyalty marketing as another innovative Estonian company –Skype -did for long distance calls." added Taskila.

AirScore is also unique in the sense that it changes the idea of current loyalty programmes in the aviation world by rewarding customers and fans for being strong online advocates.
For example, by sharing on their Facebook wall Estonian Air’s offers or information on cultural and sport events taking part in Estonia. An extraordinary fact is that supporters of the airline get rewarded for advocacy without even having to fly the airline.

To carry out the project Estonian Air involved SimpliFlying, the world leaders in helping airlines engage customers profitably.

“Today 88% of frequent flyers use Facebook and they are twice as active as ordinary Facebook users. About 70% of them would like to be part of a social loyalty programme, too. Estonian Air’s pioneering effort to bring supportive groups online may influence the overall development of loyalty programmes in the aviation market,” said Shashank Nigam, the CEO of SimpliFlying.
In parallel, Estonian Air clients can also be members of EuroBonus loyalty program, where points are collected for flying.

A number of new initiatives launched recently by Estonian Air have been proposed by customers through the “My Estonian Air” survey.
The airline’s progress in using social media has already gained international recognition.
In October among 134 airlines from all around the world, Estonian Air was rewarded with the “SimpliFlying Awards of Excellence” as the best airline in using social media to drive revenue. Estonian Air was the only European airline passing through to the finals together with Malaysia Airlines and AirAsia competing in the category “The best use of social media to drive revenue”.

Comments by Tero Taskila, the CEO of Estonian Air, and Shashank Nigam, the CEO of SimpliFlying on AirScore: http://vimeo.com/30185711

http://estonian-air.ee/en/service/n...promotes-estonia-through-new-loyalty-program/