Pressemelding fra SAS:
Pressemelding fra Climate World Cup:
SAS vinder Climate World Cup
SAS har netop vundet miljøkonkurrencen Climate World Cup i konkurrence med 15 store skandinaviske virksomheder.
SAS var oppe imod Carlsberg, H&M og Mærsk Olie i finalen. Virksomhederne skulle fortælle, hvilke tre ting de gør godt for klimaet, og hvor de kunne gøre det bedre.
Den dyst vandt SAS.
"Prisen viser, at SAS holder, hvad vi lover, også når det gælder miljøet. Den viser, at vi lever op til vores ambitiøse miljømål, og at vi har fået vores miljøbudskaber igennem på en troværdig og let forståelig måde. Det er et kæmpe skulderklap. Men vi hviler selvfølgelig ikke på laurbærrene - vi vil fortsat styrke vores indsats på miljøområdet," siger miljøchef Martin Porsgaard.
Konkurrencen satte fokus på, om de store nordiske virksomheder overholder deres løfter om at reducere CO2-udledningen, eller om der bare er tale om varm luft udelukkende for at tiltrække opmærksomhed.
Climate World Cup var arrangeret af DanWatch, der er et analysecenter og en journalistisk vagthund, der undersøger om virksomheder opfører sig ansvarligt i bl.a. klima - og miljøspørgsmål. Konkurrencen har været åben for alle, og man har kunnet stemme på sin favorit. Finaleresultatet:
1. SAS med en score på 4,0.
2. Carlsberg med en score på 3,9.
3. H&M med en score på 3,6
4. Mærsk Olie med en score på 3,1. Yderligere oplysninger, Miljøchef i SAS, Martin Porsgaard 3232 4136.
Pressemelding fra Climate World Cup:
The Roskilde audience proclaims DSV and Danish Crown as the biggest greenwashers
Roskilde Festival's audience gives DSV and Danish Crown red cards, while SAS flies off with the victory in the climate tournament Climate World Cup.
During the last four weeks, Roskilde Festival's audience has been rating the biggest companies in the Nordic region on their visions concerning the climate and the environment in the web based climate tournament Climate World Cup. The grand finale took place last week where the winners and losers of the preliminary rounds were rated again based on video interviews about the companies' climate efforts.
”The audience has been really good at taking a critical look at the companies' climate goals and punishing the companies that are not doing a good enough job. Credibility has been valued higher than fancy goals, and the tournament thereby sends the signal that the consumers will not tolerate greenwashing. Hopefully, this will make more companies take their environmental responsibilities seriously,” says Roskilde Festival's spokeswoman Christina Bilde.
DSV and Danish Crown got red cards
In the loser's finals DSV, Danish Crown, IKEA and Statoil were rated once again. DSV and Danish Crown suffered defeat in the preliminary rounds due to the lack of concrete climate goals, and in the finals it was up to the two companies to try and convince the audience that they are climate conscious.
DSV’s Environmental Manager Thomas Susé tried to convince the audience by for example focusing on the fact that DSV Road Transport has reduced its CO2 emissions by 23% compared to 2005, while Danish Crown's Environmental Manager Charlotte Thye emphasised that the company has made climate improvements along the entire chain of production in order to give the customer access to pork with a relatively low negative impact on the climate.
Even though both DSV and Danish Crown tried hard to make their case, they still ended up in last place. Both IKEA and Statoil also got scores below average and will have to face the fact that the audience does not believe that they are living up to their climate goals.
SAS flew home the victory
The audience honoured SAS for their credible environmental visions. SAS’ Director for the Environment & Sustainability Martin Porsgaard said in the video interview that the goal is to reduce the negative environmental impact by 20% before 2020. As such, the audience did not pass sentence on SAS' currently high amount of CO2 emissions but rewarded the will to make a big difference for the environment in the future.
All the four finalists in the winner's finals - SAS, Carlsberg, H&M and Maersk Oil – got scores above average.
The battle for greener companies continues
Even though the verdict in Climate World Cup is in, the battle to make the companies act more climate conscious has not ended. Roskilde Festival's climate campaign Green Footsteps turns the spotlight on the climate and the environment, including the companies' environmental responsibilities, with a lot of activities both before, under and after the festival.
Read more about Climate World Cup and Green Footsteps.
The losing as well as the winning companies have been notified about the participants' verdict, and should they wish to comment on the result, their statements will be posted unedited in Danish at www.climateworldcup.dk and in English at www.climateworldcup.com.
For further information
Christina Bilde, Spokeswoman, Roskilde Festival
E-mail: christina.bilde@roskilde-festival.dk – phone: 46 36 66 13
FACTS
Greenwashing: Greenwashing is the name for the process where some companies brand themselves as very climate conscious even though they in reality do not live up to it.
Climate World Cup: Climate World Cup gives the audience the opportunity to rate the companies by giving them the red, yellow or green card. Over the last four weeks, four rounds, each with its own theme, have taken place. 15 companies have been scrutinised (the 16th company, Danisco, was eliminated from the tournament due to errors in the provided data). Every week one winner and one loser were found. These two have gone through to the finals where the ultimate loser and winner have been proclaimed. Climate World Cup has been developed by DanWatch with support from Roskilde Festival and Green Footsteps.
