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MALAYSIA AIRLINES INTRODUCES HOT MEAL BOXES
Subang Jaya (4 August 2008): Malaysia Airlines is introducing hot meal boxes in a move to respond to customer preferences while continuing to optimise aircraft utilisation in line with its Business Transformation Plan (BTP 2).
"When we introduced the light meal boxes last year, our primary objective was to increase in-flight service efficiency with the aim of improving aircraft turnaround time. By improving each aircraft's turnaround time by 5 minutes, we were able to increase our aircraft utilization which is equivalent to one B737-400 aircraft. This translates to potential additional revenue of RM50 million per year.
"Many full-service carriers in region like Thai Airways and Garuda as well as European carriers such as Lufthansa and KLM are already offering meal boxes especially in their short to medium haul flights. Consequently, we decided to test this out," said Malaysia Airlines Managing Director/ Chief Executive Officer, Dato' Sri Idris Jala.
"Our survey in April showed that 60% of our passengers are satisfied with the meal box, 16% neutral and 24% dissatisfied. Out of the 24% who are dissatisfied, 56% indicated a preference for hot meals.
"Effectively 76% out of more than 2,200 passengers surveyed liked the box as they can take it away. As a result, we combined these two preferences and developed the hot meal boxes.
"This hybrid approach will see the return of all-time favourites such as nasi lemak and nasi goreng kampung as well as the introduction of new varieties. In addition, we have more menu options available and customers can now choose between an Asian or western meal," he also said.
"It's a win-win situation as we are offering customers what they want and we have retained the meal box element which is the critical component to ensure swift aircraft turnaround time.
We are continuously innovating all aspects of our services and products in our transformation journey to be a Five-Star Value Carrier," he added.
A total of 37 menus are on offer over an 8 week cycle rotation to ensure that frequent travelers will be able to enjoy a variety of meals. New offerings include nasi impit with lontong, black pepper chicken balls with spaghetti, and waffles with fruit fillings.
A permanent feature of this new menu is the option of western meals. Passengers will continue to enjoy unlimited in-flight beverages such as coffee, tea and fruit juices.
New kiddy and special meals including vegetarian are also progressively being developed and will be introduced by the end of this quarter.
"We are currently conducting a one month in-flight survey until 15 August, and we will use the findings to continuously refine our meal offerings," Jala added.
The hot meal boxes are currently offered on domestic flights from Kuala Lumpur to Penang, Kuching, Miri and Kota Kinabalu.
It is also available on ASEAN flights between Kuala Lumpur and Bangkok, Yangon, Ho Chi Minh City, Phnom Penh, Jogjakarta, Phuket, Bandar Seri Begawan, Denpasar, Hanoi, Jakarta, Manila, Siem Reap, Surabaya and Singapore.
Issued by: Media Relations, Communications Division, Malaysia Airlines, Subang
MALAYSIA AIRLINES INTRODUCES HOT MEAL BOXES
Subang Jaya (4 August 2008): Malaysia Airlines is introducing hot meal boxes in a move to respond to customer preferences while continuing to optimise aircraft utilisation in line with its Business Transformation Plan (BTP 2).
"When we introduced the light meal boxes last year, our primary objective was to increase in-flight service efficiency with the aim of improving aircraft turnaround time. By improving each aircraft's turnaround time by 5 minutes, we were able to increase our aircraft utilization which is equivalent to one B737-400 aircraft. This translates to potential additional revenue of RM50 million per year.
"Many full-service carriers in region like Thai Airways and Garuda as well as European carriers such as Lufthansa and KLM are already offering meal boxes especially in their short to medium haul flights. Consequently, we decided to test this out," said Malaysia Airlines Managing Director/ Chief Executive Officer, Dato' Sri Idris Jala.
"Our survey in April showed that 60% of our passengers are satisfied with the meal box, 16% neutral and 24% dissatisfied. Out of the 24% who are dissatisfied, 56% indicated a preference for hot meals.
"Effectively 76% out of more than 2,200 passengers surveyed liked the box as they can take it away. As a result, we combined these two preferences and developed the hot meal boxes.
"This hybrid approach will see the return of all-time favourites such as nasi lemak and nasi goreng kampung as well as the introduction of new varieties. In addition, we have more menu options available and customers can now choose between an Asian or western meal," he also said.
"It's a win-win situation as we are offering customers what they want and we have retained the meal box element which is the critical component to ensure swift aircraft turnaround time.
We are continuously innovating all aspects of our services and products in our transformation journey to be a Five-Star Value Carrier," he added.
A total of 37 menus are on offer over an 8 week cycle rotation to ensure that frequent travelers will be able to enjoy a variety of meals. New offerings include nasi impit with lontong, black pepper chicken balls with spaghetti, and waffles with fruit fillings.
A permanent feature of this new menu is the option of western meals. Passengers will continue to enjoy unlimited in-flight beverages such as coffee, tea and fruit juices.
New kiddy and special meals including vegetarian are also progressively being developed and will be introduced by the end of this quarter.
"We are currently conducting a one month in-flight survey until 15 August, and we will use the findings to continuously refine our meal offerings," Jala added.
The hot meal boxes are currently offered on domestic flights from Kuala Lumpur to Penang, Kuching, Miri and Kota Kinabalu.
It is also available on ASEAN flights between Kuala Lumpur and Bangkok, Yangon, Ho Chi Minh City, Phnom Penh, Jogjakarta, Phuket, Bandar Seri Begawan, Denpasar, Hanoi, Jakarta, Manila, Siem Reap, Surabaya and Singapore.
Issued by: Media Relations, Communications Division, Malaysia Airlines, Subang
