http://www.usatoday.com/travel/flights/2006-05-31-frequent-fliers_x.htm
Sue Reiss used to rack up 150,000 miles a year on United Airlines. Then she got fed up, unable to turn frequent-flier mileage credits into free travel.
"Their loyalty to me left some time ago," says the sales manager from Marathon, Fla. "I've simply reciprocated by flying whoever is cheapest."